Not doubt this guy is from Texas.
What is it about our (Americans) drive to put things on our cars? If there is something outrageous/mildly annoying and we plaster it all over a car the annoyance increases 10 fold.
When I was in college there was a Chemistry professor that used to say about chemical reactions in his classroom: "If a little does a little, a lot does a lot more."
That is certainly the case with Larry the lobster.